RAISING THE BAR
IN PUBLIC RELATIONS MANAGEMENT!
BRAND MANAGEMENT | MEDIA RELATIONS | CREATIVE MARKETING
COLLABORATE
WITH OUR EXPERTS.
WE ALWAYS WORKING BEHIND THE SCENES
TO ENSURE EFFECTIVE MESSAGING!
GET TO KNOW YOUR ORGANIZATION
WE WILL HELP YOU SOCIALIZE YOUR BRAND'S MESSAGE
IN THE MARKETS THAT MATTER TO YOU.
ENGAGE YOUR AUDIENCE
DEVELOP TARGETED DIGITAL MARKETING CAMPAIGNS
INTERACT WITH YOUR AUDIENCE
LET US HELP YOU GAIN INSIGHT & EXPAND YOU DIGITAL PRESENCE

The Highsmith Group

Who We Are

The Highsmith Group is a versatile public relations and marketing agency specializing in media relations, event management and brand development for Fashion, Non-profit, and Lifestyle brands. Founded by Brand Strategist, Katrina Highsmith; The Highsmith Group is comprised of a team of skilled professionals that are creative, original and responsive individuals with great passion.

Brand Management

Establish the clients message framework in effort to format the direction and perception of the brand through online marketing initiatives including website development and input on the development of marketing deliverables.

Media Relations

Distribute strategic newsworthy communication through various channels of communication in an effort to increase brand awareness to a specific target audience or the general public.

Creative Marketing

To creatively cultivate the clients image through visual Marketing initiatives, celebrity alignment, and community outreach in order to increase awareness and establish brand credibility.

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

– PRSA

We are a Team of dedicated PR Professionals
& Digital Marketing Strategists.

WHAT WE DO

We are known for implementing creative and customized media relations and marketing packages designed to impact clients’ specific business goals and objectives. Our success is measured by our relationships gained, ethical approach to achieve results, and our determination to see our client’s succeed. We are organized to assist clients with branding solutions and services. We rely on timely information, cutting edge strategies and insights into new trends.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

-WARREN BUFFETT

CASE STUDIES

Providing value to businesses by aligning smart branding & communication strategies with inspired marketing.

PROFESSIONAL SERVICES

Our team of Specialist are organized to assist clients with branding solutions and services. We rely on timely information, cutting edge strategies and insights into new trends in effort to create highly impactful public relations and marketing campaigns.

SOCIAL MEDIA MANAGEMENT

The Highsmith Group’s social media division creates and executes a variety of social media marketing campaigns using the most relevant platforms. We evaluate data utilizing tools designed to analyze progress.

CONTENT MANAGEMENT

Develop internal and external communication deliverables in effort to increase brand exposure to the general mass market, relevant industry contacts, and to the mass media.

RED CARPET MANAGEMENT

Organize and manage the overall operation of the red carpet process on the day of an event including; the set up and breakdown of the step and repeat, and manage press and VIP arrival times, and develop tip sheets for press.

CREATIVE PARTNERSHIPS

Create digital and on-site brand activation, establish partnerships with influential figures, businesses, and organization in effort to establish credibility and increase exposure of a brand, product, or organization.

MEDIA PLACEMENTS

Who have we been working with?

OUR CLIENTS

The Highsmith Group is one of the Atlanta’s most respected public relations firm. We operate a highly effective and efficient organization, focused on meeting our client’s needs.

As such, we offer our clients sophisticated solutions to enable them to achieve their commercial objectives. We understand that our that clients are looking for Public relations solutions tied to their immediate business needs.

Our team will continue strive to build long-lasting partnerships with our clients by providing them with the high quality customized solutions, designed to help them fulfill their goals.

Testimonials

  • The Highsmith Group team has been a pleasure to work with. They represented LimitedNot, Inc for […]

    ~ Camille Taylor-Founder of LimitedNot, Inc

    ~ Camille Taylor Founder, LimitedNot, Inc
  • I am very please with the content, timing and creative ideas The Highsmith Group helped my business with. We look forward to working with them in the near future. Give them a call today to build your brand.

    Brandon Q. Campbell Owner at Buggies Lawn Care, LLC
  • Everyone in Atlanta claims to do "PR" but very few have the education and corporate background credentials like The Highsmith Group to back it up. This made choosing The Highsmith Group an easy choice for me.

    Marvin Montgomery Jr Model
  • Thank you for the valuable assistance in helping with my 3rd annual fashion show. Your service has been most efficient and professional. I will be happy to recommend the services of The Highsmith Group to my friends and businesses.

    Ricky Trendy Da'Vista
  • We worked with The Highsmith Group on the Strut Your Vote Campaign and we highly recommend their services.  They demonstrated what it means to partner with a client and assist in achieving a vision.

    Tylon Hendricks Co-Founder of Millionaire Models Inc.

Press Releases

Here are some of our press releases that we have created for our clients directed at members of the news media for the purpose of announcing various newsworthy subjects

Say Hello!

We would love to hear from you. Let’s connect!

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