The Highsmith Group is a versatile public relations and marketing agency specializing in media relations, event management and brand development for Fashion, Non-profit, and Lifestyle brands. Founded by Brand Strategist, Katrina Highsmith; The Highsmith Group is comprised of a team of skilled professionals that are creative, original and responsive individuals with great passion.
Our team of Specialist are organized to assist clients with branding solutions and services. We rely on timely information, cutting edge strategies and insights into new trends in effort to create highly impactful public relations and marketing campaigns.
The Highsmith Group’s social media division creates and executes a variety of social media marketing campaigns using the most relevant platforms. We evaluate data utilizing tools designed to analyze progress.
Develop internal and external communication deliverables in effort to increase brand exposure to the general mass market, relevant industry contacts, and to the mass media.
Organize and manage the overall operation of the red carpet process on the day of an event including; the set up and breakdown of the step and repeat, and manage press and VIP arrival times, and develop tip sheets for press.
Create digital and on-site brand activation, establish partnerships with influential figures, businesses, and organization in effort to establish credibility and increase exposure of a brand, product, or organization.
The Highsmith Group is one of the Atlanta’s most respected public relations firm. We operate a highly effective and efficient organization, focused on meeting our client’s needs.
As such, we offer our clients sophisticated solutions to enable them to achieve their commercial objectives. We understand that our that clients are looking for Public relations solutions tied to their immediate business needs.
Our team will continue strive to build long-lasting partnerships with our clients by providing them with the high quality customized solutions, designed to help them fulfill their goals.
Here are some of our press releases that we have created for our clients directed at members of the news media for the purpose of announcing various newsworthy subjects